Are you ready to analyze ALL THE THINGS? Get ready for a kick in the pants from Brianna Norcross, accounting expert and gummy bear addict extraordinaire. She’ll be joining us at Prestige Conference Las Vegas to address something every business owner needs to do (or be able to hire someone to do) - “Stop Sucking at Accounting.”

Bri owns Balance Virtual, a full-service bookkeeping and office assistance company. She’s a mastermind when it comes to creating a framework for businesses both large and small to get their books in order so they can focus on what they do best.

Read on to learn more about Brianna Norcross before meeting her in Las Vegas later this month (or virtually through our conference livestream).

In 3 sentences or less, please describe what you do for a living:

Balance Virtual offers virtual accounting services so business owners can focus on their business.

Why this career and not something else?

Because being an EMT doesn’t pay well. But really- because I like the numbers game. It’s never black and white, although most people think it is. Good accounting is a puzzle.

When did you figure out what you wanted to be when you grew up?

I was a single mom with two young kids, and I was in college. I needed a way to make money from home, with flexible hours. So I thought about what skills I could offer and shazam, bookkeeping turned out to be the one with the biggest marketable skill. I wish the story was sexier. I didn’t know I wanted to be an accountant. I am still not sure if I do want to remain an accountant forever- because I want to keep loving it and sometimes when you do something 40 hours a week, you stop loving it.

Once you figured out what you wanted to do with your career, how did you start making things happen?

1.) Did good work
2.) Got referrals from happy clients
3.) Profit

That’s it. That’s the basic recipe for any successful business. It’s no secret and my story was no different.

Who were your most valuable mentors and how did you connect with them?

My mom is a big one. I connected with her in the usual parent-child way: birth.

My mom raised a ton of kids while getting her masters and working super hard to advance her career. So she was someone I always thought of for inspiration when I was sick and tired of working.

What’s coming up next for you?

I don’t really have any big changes planned, but I am mentally roadmapping a QB training course for solopreneurs/small web dev agencies.

What book(s) are you reading right now?

Playing to Win- a business strategy book

Favorite “guilty pleasure” song or band that you can’t help but rock out to?

Big fan of TSwift. Big fan.

Name one thing you’re looking forward to for Prestige Conference Las Vegas:

THE VEGAS BUFFETS.