Design infuses every part of our world. It stirs emotions, creates experiences, shapes memories, and persuades actions. Design showcases exceptional code, supports compelling content, and drives consumers to make the decision to buy -- to invest in hiring you, buying from you, or learning from you.

In its 10th year, Bourn Creative satisfies what clients want most with a design first approach, and delivers what they need with clean, flexible code and a conversion-based strategy centered around WordPress -- and we take A LOT of vacation. But getting there wasn't easy, wasn't a straight path, and was sometimes really ugly.

In this talk, you'll get candid and honest insights on the hurdles, the successes, the mindset shifts we had to make, and the lessons learned along the way.