Branding: Becoming Remembered, Respected, and Referred
Earlier this week we hosted a live hangout with Jennifer Bourn of Bourn Creative. She gave a great talk on branding, titled “5 Simple Steps to Transform Your Business.”
If you haven’t heard Jennifer speak before, you’re missing out. She’s a fantastic presenter, full of knowledge and expertise. Besides being an award-winning founder, creative director, and lead designer for Bourn Creative, she has taught thousands of entrepreneurs how to build better businesses that produce satisfying, tangible results.
Jennifer spoke at Prestige Conference 2014 on using a design-first approach to build a sustainable WordPress business. She’ll be returning to Minneapolis to speak at our next conference August 1st-2nd, where she’ll be guiding a hands-on, in-depth branding workshop for our attendees.
Speaking of branding - that’s what her hangout earlier this week covered.
Understanding the Language
Are you a little fuzzy on the difference between branding and marketing? Jennifer uses easy-to-understand examples to give us better understanding of branding terminology so we can better communicate with our clients.
One of the great takeaways from her explanation of branding vs marketing is how to transition from a “hire me, buy from me” approach (you chasing clients) to becoming remembered, respected, and referred (clients coming to you). Your branding is what makes the difference. You want people seeking you out for your expertise and service not because they’re shopping around and you provided the lowest quote, but because they already know you can help them, so they don’t need to look any further.
5 Simple Steps
In the video below, you’ll hear Jennifer cover 5 simple steps to transform your business through branding.
Make no mistake - though the concepts behind the steps are simple, there is a lot of work that goes into executing each of them in a meaningful way. That’s why we’re excited to have Jennifer join us at Prestige Minneapolis this August to present a full workshop on branding for our attendees. Tickets are still available for in-person and livestream access to the event.
