Just what does the "WordPress economy” look like, anyways? If there’s one man that might just have the answers, its probably Pippin Williamson. Easy Digital Downloads, his brainchild, is by any definition, a WordPress product made for WordPress makers: it’s successful… and profitable! But what exactly is successful in this marketplace? What does the top of the market look like? Is catering to the Presserati a scalable business plan?

10up’s Jake Goldman sits down with EDD founder Pippin Williamson to understand his business, and the business of WordPress.