Jake once told the community that he’d be happy to talk about the business of WordPress, but that a WordCamp wasn’t the right place for that talk: and we’re holding his feet to the fire. Mario Andretti once said, “If everything seems under control, you’re not going fast enough.” Nothing better captures 10up’s rise, and Jake’s journey.

In a wide ranging interview, Josh Broton will press Jake on the process of building 10up from 1 man in an office to a 70+ person brand in the WordPress space in less than 3.5 years. From watershed moments, to painful scars and mistakes, from risks that paid off, to decisions he regrets, we’ll open up new insights into the philosophies and business that happens behind the scenes at 10up.