WordPress isn't your typical enterprise CMS - and that's a good thing. The typical enterprise CMS is expensive, complicated, and difficult to use - but the best have a strong market presence and also support robust ecosystems of implementation partners. WordPress, on the other hand, still faces challenges being taken seriously as "more than a blogging platform."

What can the community of WordPress agencies interested in larger projects with more impact learn from other platforms aimed at the enterprise market? Adobe Experience Manager, Sitecore, and even Drupal offer object lessons in how to speak to enterprise buyers.
We'll also look at other ways the enterprise market differs from the small-to-medium business market and how WordPress agencies can more effectively break into that conversation.

Selling WordPress into the enterprise can be challenging - there are lots of assumptions and myths to be overcome - but it ultimately offers a compelling value proposition no other platform can touch.